Norman, Oklahoma stands at a pivotal moment. With a growing population of approximately 130,000 residents, proximity to Oklahoma City, a world-class university, and a compassionate community, Norman has all the ingredients needed to lead the state — and the nation — in demonstrating that homelessness can be effectively ended at the local level.
This proposal outlines a comprehensive, multi-year strategy to achieve functional zero homelessness in Norman by 2030. It draws on proven global models — most notably Finland's Housing First revolution and Medicine Hat, Alberta's landmark achievement — and integrates funding and support from major national philanthropies, including the Bill & Melinda Gates Foundation, the Robert Wood Johnson Foundation, and the Ford Foundation, as well as programmatic frameworks established by the United Nations through its Sustainable Development Goals (SDGs) and UN-Habitat initiatives.
The estimated total investment over five years is $18–22 million, a fraction of the long-term economic cost of chronic homelessness in healthcare, emergency services, and law enforcement.
"Your GOODNESS is Powerful. OUR GOODNESS achieves the IMPOSSIBLE."
Norman's homeless population, while smaller than Oklahoma City's, is a persistent and growing challenge. Many individuals cycle between unsheltered street living, emergency shelters in OKC, and temporary stays with family or friends — a phenomenon known as 'hidden homelessness.'
Contributing factors specific to Norman include:
Unlike larger cities where bureaucracy can slow change, Norman's size — comparable to Medicine Hat, Alberta, which ended chronic homelessness — allows for nimble, coordinated action.
The University of Oklahoma provides research capacity, volunteer pipelines, and professional expertise. Norman's faith community is strong and engaged. Growing civic awareness of housing instability creates the political will needed for bold solutions.
Medicine Hat, Alberta (population ~65,000 — nearly identical to Norman) became the first city in Canada to functionally end chronic homelessness in 2015. Their secret: dedicated municipal funding, a rapid rehousing team, a real-time by-name registry, and permanent wraparound support. Norman can do this.
At the center of End Homelessness Norman is a human story. Lonnie was homeless for 20 years — found by Bobby Chambers and three remarkable Westwind Unitarian women: Lois (93), Mary (82), and Nadine. Together they restored him to his family in Reno, Nevada, giving him new dentures, medical care, an Oklahoma ID, a pickup truck, and his dignity.
Lonnie is why this work matters. He is proof that every person experiencing homelessness has a story, a family, and a future waiting.
The initiative is centered on Reed Street in Norman, anchored by two organizations:
Finland reduced long-term homelessness by more than 80% through Housing First principles, converting shelters into permanent apartments and embedding mental health services within housing. Norman's application: city-level Housing First ordinance modeled on Finnish national policy.
Population ~65,000 — the first city to functionally end chronic homelessness in 2015. Key: rapid rehousing team, real-time by-name registry, and permanent wraparound support. Norman's application: Rapid Rehousing Response Team + Cleveland County registry.
The City of Norman's $8 million commitment is not just a budget line — it is a master key that unlocks far larger pools of federal, philanthropic, and private capital.
| Leverage Source | Mechanism | Estimated Return |
|---|---|---|
| HUD CoC & Federal Grants | 3:1 to 5:1 federal match | $12M – $16M |
| LIHTC Private Developer Equity | Gap financing catalyst | $8M – $12M |
| Foundation Challenge Grants | Dollar-for-dollar match | $6M – $10M |
| CDFI Loans & Capital | Loan guarantee | $4M – $8M |
| Social Impact Bonds | Pay for Success | $3M – $6M |
| Healthcare Co-Investment | Shared savings | $3M – $5M |
| TOTAL LEVERAGED CAPITAL | Norman's $8M returns… | $37.5M – $60M |
Establish the Norman Homelessness Task Force. Hire a dedicated City Homelessness Coordinator. Implement a real-time by-name list. Formally apply to Community Solutions' Built for Zero network. Submit Letters of Inquiry to Gates, RWJF, and Ford Foundations. Adopt SDG 11.
Launch Rapid Rehousing Response Team. Open low-barrier day resource center. Establish Housing Court / Eviction Prevention Program. Launch community land trust. Partner with OU Health and Griffin Memorial for mental health services. Achieve functional zero veteran homelessness.
Break ground on first permanent supportive housing development (50–100 units). Expand Rapid Rehousing to all subpopulations. Engage JPMorgan Chase for construction capital. Apply for UN Voluntary Local Review status.
Advocate at the Oklahoma Legislature. Expand the Norman Community Land Trust. Host regional Homelessness Solutions Summit. Achieve functional zero chronic homelessness.
Declare functional zero homelessness in Norman. Publish the Norman Model as a replicable framework. Establish an endowment. Present at UN-Habitat World Urban Forum.
| Metric | Baseline | Target 2030 |
|---|---|---|
| Total experiencing homelessness | TBD | Functional Zero |
| Avg. time from street to housing | TBD | < 30 days |
| New affordable housing units | 0 | 200+ units |
| % housed, stable at 12 months | TBD | > 90% |
| Annual cost per person housed | TBD | < $15,000 |
Norman's faith community — its churches, mosques, synagogues, and other religious institutions — represents one of the most powerful and underutilized assets in ending homelessness. Unlike government programs, faith communities offer something no city agency can provide: unconditional belonging.
The Radical Welcome principle: intentional, unconditional openness to people regardless of housing status, beliefs, background, addiction history, or past. Not charity from a distance — genuine friendship across difference.
An innovative City-Church Partnership where Norman assigns specific city-owned housing units to individual congregations, which take on ongoing stewardship of those homes and their residents.
20–30 homes built over 5 years. Volunteer infrastructure, homeownership pathway, ReStore resources. City contributes land donations and permit fee waivers.
39 federally recognized tribes in Oklahoma. Formal MOUs with Chickasaw Nation, Citizen Potawatomi Nation, and others. Culturally competent housing services.
Emergency bridge housing at no cost to the city. 100+ placements per year. Veteran and domestic violence survivor housing. 50+ Norman hosts recruited.
A formal, public, city-backed commitment that every child in Norman who has experienced housing instability will receive the support, resources, and encouragement needed to succeed from their first day of preschool through high school graduation and into postsecondary education or a meaningful career pathway.
Every child is ready to learn · Every child is supported through school · Every child graduates · Every child has a path forward
| Stage | Age Range | Key Interventions |
|---|---|---|
| Early Childhood | Birth – Age 5 | Head Start, Nurse-Family Partnership, Books from Birth, universal PreK |
| Elementary | K – 6th Grade | Communities In Schools, afterschool programs, summer learning, mentorship |
| Middle School | 6th – 8th Grade | Attendance monitoring, trauma-informed schools, SEL curriculum, extracurricular access |
| High School | 9th – 12th Grade | Graduation coaches, dual enrollment, CTE pathways, FAFSA nights |
| Postsecondary | 18+ | Norman Promise Scholarship, OU matching grant, campus support, peer community |
"Your GOODNESS is Powerful. OUR GOODNESS achieves the IMPOSSIBLE."
Bobby W. Chambers, CEO & President · Information Managers, Inc. · Norman, Oklahoma