Giving Campaign
Our Road to $100M
$247K
$100M  – Our Future
$50M  – Our Goal
$8M  City Vote
$0
Raised to Date
$247,000
of $8,000,000 Phase 1 Goal
⚡ April 7, 2026
Norman Ballot Measure
$8M City Investment Vote

Give to End Homelessness
in Norman, Oklahoma.

Norman, Oklahoma stands at a pivotal moment. With a growing population of approximately 130,000 residents, proximity to Oklahoma City, a world-class university, and a compassionate community, Norman has all the ingredients needed to lead the state — and the nation — in demonstrating that homelessness can be effectively ended at the local level.

This proposal outlines a comprehensive, multi-year strategy to achieve functional zero homelessness in Norman by 2030. It draws on proven global models — most notably Finland's Housing First revolution and Medicine Hat, Alberta's landmark achievement — and integrates funding and support from major national philanthropies, including the Bill & Melinda Gates Foundation, the Robert Wood Johnson Foundation, and the Ford Foundation, as well as programmatic frameworks established by the United Nations through its Sustainable Development Goals (SDGs) and UN-Habitat initiatives.

The strategy rests on five pillars:

  • Housing First – permanent housing as the foundation, not the reward
  • Prevention & Diversion – stopping homelessness before it starts
  • Integrated Wraparound Services – mental health, addiction treatment, employment
  • Data-Driven Coordination – real-time tracking and community accountability
  • Sustainable Funding – diversified streams from federal, state, philanthropic, and local sources

The estimated total investment over five years is $18–22 million, a fraction of the long-term economic cost of chronic homelessness in healthcare, emergency services, and law enforcement.

"Your GOODNESS is Powerful. OUR GOODNESS achieves the IMPOSSIBLE."

Foundation & Context
Understanding Norman's challenge — and why this city is uniquely positioned to lead the nation.
130,000
Norman Residents
2030
Functional Zero Goal
27+
Partner Organizations

The State of Homelessness in Norman

Norman's homeless population, while smaller than Oklahoma City's, is a persistent and growing challenge. Many individuals cycle between unsheltered street living, emergency shelters in OKC, and temporary stays with family or friends — a phenomenon known as 'hidden homelessness.'

Contributing factors specific to Norman include:

  • A shortage of dedicated local shelter capacity, forcing residents to travel to OKC for services
  • Rising rental costs driven partly by University of Oklahoma enrollment and regional growth
  • Limited mental health resources in Cleveland County compared to urban centers
  • A large veteran population associated with nearby military families
  • Oklahoma's consistently high domestic violence rates, with many survivors lacking safe housing options
Norman Community Share Center Reed Street Oklahoma University

Why Norman Is Uniquely Positioned to Act

Unlike larger cities where bureaucracy can slow change, Norman's size — comparable to Medicine Hat, Alberta, which ended chronic homelessness — allows for nimble, coordinated action.

The University of Oklahoma provides research capacity, volunteer pipelines, and professional expertise. Norman's faith community is strong and engaged. Growing civic awareness of housing instability creates the political will needed for bold solutions.

The Medicine Hat Model

Medicine Hat, Alberta (population ~65,000 — nearly identical to Norman) became the first city in Canada to functionally end chronic homelessness in 2015. Their secret: dedicated municipal funding, a rapid rehousing team, a real-time by-name registry, and permanent wraparound support. Norman can do this.

The Heart of the Story: Lonnie

At the center of End Homelessness Norman is a human story. Lonnie was homeless for 20 years — found by Bobby Chambers and three remarkable Westwind Unitarian women: Lois (93), Mary (82), and Nadine. Together they restored him to his family in Reno, Nevada, giving him new dentures, medical care, an Oklahoma ID, a pickup truck, and his dignity.

Lonnie is why this work matters. He is proof that every person experiencing homelessness has a story, a family, and a future waiting.

Anchor Organizations

The initiative is centered on Reed Street in Norman, anchored by two organizations:

  • Norman Food & Shelter for Friends
  • The Share Center

Three Websites

  • EndHomelessnessNorman.org — Primary initiative site
  • NormanHomeFree.org — Progress tracker
  • NormanPromise.org — Children's initiative
Global Models & Funding
From $8 million to $100 million — how Norman's investment unlocks the world.
$8M
City Ballot Investment
$50M+
Leveraged by 2030
5:1
Federal Match Ratio

Global Models of Success

🇫🇮 Finland: The Gold Standard

Finland reduced long-term homelessness by more than 80% through Housing First principles, converting shelters into permanent apartments and embedding mental health services within housing. Norman's application: city-level Housing First ordinance modeled on Finnish national policy.

🇨🇦 Medicine Hat, Alberta

Population ~65,000 — the first city to functionally end chronic homelessness in 2015. Key: rapid rehousing team, real-time by-name registry, and permanent wraparound support. Norman's application: Rapid Rehousing Response Team + Cleveland County registry.

How $8M Becomes $60M+

The City of Norman's $8 million commitment is not just a budget line — it is a master key that unlocks far larger pools of federal, philanthropic, and private capital.

Leverage Source Mechanism Estimated Return
HUD CoC & Federal Grants3:1 to 5:1 federal match$12M – $16M
LIHTC Private Developer EquityGap financing catalyst$8M – $12M
Foundation Challenge GrantsDollar-for-dollar match$6M – $10M
CDFI Loans & CapitalLoan guarantee$4M – $8M
Social Impact BondsPay for Success$3M – $6M
Healthcare Co-InvestmentShared savings$3M – $5M
TOTAL LEVERAGED CAPITALNorman's $8M returns…$37.5M – $60M

National Foundation Partners

Bill & Melinda Gates Foundation
$500K–$2M
Robert Wood Johnson Foundation
$750K–$3M
Ford Foundation
$300K–$1M
JPMorgan Chase AdvancingCities
$1M–$5M
MacArthur Foundation
$500K–$2M
Kresge Foundation
$500K–$2M
W.K. Kellogg Foundation
$250K–$1M
Annie E. Casey Foundation
$300K–$1.5M
Strategic Action Plan
A year-by-year roadmap to functional zero homelessness in Norman by 2030.

Five-Year Roadmap

Year 1 · 2025

Foundation Building

Establish the Norman Homelessness Task Force. Hire a dedicated City Homelessness Coordinator. Implement a real-time by-name list. Formally apply to Community Solutions' Built for Zero network. Submit Letters of Inquiry to Gates, RWJF, and Ford Foundations. Adopt SDG 11.

Year 2 · 2026

Pilot Programs & Early Wins

Launch Rapid Rehousing Response Team. Open low-barrier day resource center. Establish Housing Court / Eviction Prevention Program. Launch community land trust. Partner with OU Health and Griffin Memorial for mental health services. Achieve functional zero veteran homelessness.

Year 3 · 2027

Scaling & Housing Development

Break ground on first permanent supportive housing development (50–100 units). Expand Rapid Rehousing to all subpopulations. Engage JPMorgan Chase for construction capital. Apply for UN Voluntary Local Review status.

Year 4 · 2028

Policy Advocacy & Sustainability

Advocate at the Oklahoma Legislature. Expand the Norman Community Land Trust. Host regional Homelessness Solutions Summit. Achieve functional zero chronic homelessness.

Year 5 · 2029–2030

Functional Zero & Legacy

Declare functional zero homelessness in Norman. Publish the Norman Model as a replicable framework. Establish an endowment. Present at UN-Habitat World Urban Forum.

Food Shelter Sign Share Center Food Truck Volunteers CCFi Playground

Key Performance Indicators

Metric Baseline Target 2030
Total experiencing homelessnessTBDFunctional Zero
Avg. time from street to housingTBD< 30 days
New affordable housing units0200+ units
% housed, stable at 12 monthsTBD> 90%
Annual cost per person housedTBD< $15,000
Community Engagement
Building the public will, faith partnerships, and the radical welcome that makes ending homelessness possible.
30+
Faith Communities
400+
Volunteers by Year 3
8,000+
Students Reached

Faith Community — A Radical Welcome Model

Norman's faith community — its churches, mosques, synagogues, and other religious institutions — represents one of the most powerful and underutilized assets in ending homelessness. Unlike government programs, faith communities offer something no city agency can provide: unconditional belonging.

The Radical Welcome principle: intentional, unconditional openness to people regardless of housing status, beliefs, background, addiction history, or past. Not charity from a distance — genuine friendship across difference.

  • Welcome without precondition — homeless individuals invited to worship, potlucks, and celebrations
  • Friendship over ministry — mutual relationship, not conversion
  • Dignity in every interaction — everyone eats together, sits together, belongs together
  • Long-term accompaniment — walking alongside individuals for months and years
Afghan Picnic St Stephens Lonnie at Church Lonnie Birthday War Memorial

Congregation-Adopted Homes

An innovative City-Church Partnership where Norman assigns specific city-owned housing units to individual congregations, which take on ongoing stewardship of those homes and their residents.

  • City provides housing, congregation provides community
  • Minimum 3-year relationship commitment
  • No religious requirement for residents — ever
  • Dramatically reduces isolation and housing loss

Business & School Engagement

  • 'Hire One' Campaign — 50+ employers in Year 1
  • Norman Business Alliance for Housing
  • Chamber of Commerce partnership
  • NPS curriculum integration K–12
  • 'Home for Norman' Student Challenge
  • Annual Faith & Housing Summit

Digital Strategy — #NormanHomeFree

  • EndHomelessnessNorman.org — real-time dashboard, volunteer portal, story library
  • #NormanHomeFree campaign on Facebook, Instagram, X, and LinkedIn
  • KGOU monthly podcast — 'Norman's Path Home'
  • OU journalism partnership for storytelling content
  • Annual 'State of Homelessness in Norman' report
Partnerships
27+ organizations committed to making Norman the model for ending homelessness in Oklahoma.
Momit at OU Game Share Center Food & Shelter Dining Dish Wash Room

Anchor Organizations — Reed Street

  • Norman Food & Shelter for Friends — emergency food, shelter, social services
  • The Share Center — food bank, community resources, neighbor support
  • Thunderbird Clubhouse — mental health peer support
  • Salvation Army Norman — emergency services
  • Norman Housing Authority — Section 8 vouchers
  • Cleveland County Dept. of Human Services
  • Norman Regional Health System

University of Oklahoma

  • College of Social Work — research & field placements
  • College of Architecture — affordable housing design
  • OU Law School — eviction prevention legal aid
  • OU Health / OU Medicine — integrated health services
  • College of Public Health — population health data
  • OU Journalism — storytelling & content

Strategic Non-Traditional Partners

Habitat for Humanity

20–30 homes built over 5 years. Volunteer infrastructure, homeownership pathway, ReStore resources. City contributes land donations and permit fee waivers.

Native American Tribal Nations

39 federally recognized tribes in Oklahoma. Formal MOUs with Chickasaw Nation, Citizen Potawatomi Nation, and others. Culturally competent housing services.

Airbnb.org

Emergency bridge housing at no cost to the city. 100+ placements per year. Veteran and domestic violence survivor housing. 50+ Norman hosts recruited.

Regional Partners

Homeless Alliance (OKC)
Catholic Charities of Oklahoma City
Mental Health Association Oklahoma
ACOG — Continuum of Care
Oklahoma Coalition for Affordable Housing
VA Medical Centers
Oklahoma Housing Finance Agency
St. Stephen's United Methodist Church
Children's Promise
Breaking the cycle — a cradle-to-career commitment to every child who has known the fear of not having a home.
$13
Return per $1 invested in early childhood (Heckman)
$5M
Endowment Goal — Norman Promise Scholarship
40–50
Scholars per year at full endowment

The Norman Children's Promise

A formal, public, city-backed commitment that every child in Norman who has experienced housing instability will receive the support, resources, and encouragement needed to succeed from their first day of preschool through high school graduation and into postsecondary education or a meaningful career pathway.

The Four Pillars of the Promise

Every child is ready to learn · Every child is supported through school · Every child graduates · Every child has a path forward

The Education Continuum

Stage Age Range Key Interventions
Early ChildhoodBirth – Age 5Head Start, Nurse-Family Partnership, Books from Birth, universal PreK
ElementaryK – 6th GradeCommunities In Schools, afterschool programs, summer learning, mentorship
Middle School6th – 8th GradeAttendance monitoring, trauma-informed schools, SEL curriculum, extracurricular access
High School9th – 12th GradeGraduation coaches, dual enrollment, CTE pathways, FAFSA nights
Postsecondary18+Norman Promise Scholarship, OU matching grant, campus support, peer community

Norman Promise Scholarship

  • Up to $5,000/year for up to 4 years of college
  • Full tuition for 1–2 year career credential programs
  • OU matches awards dollar-for-dollar for OU enrollees
  • Last-dollar — covers the gap after all other aid
  • $5M endowment goal — 40–50 scholars per year
  • Administered by OKC Community Foundation or OU Foundation

Funding the Continuum

  • Title I federal education funding
  • McKinney-Vento Education grants
  • W.K. Kellogg Foundation
  • Annie E. Casey Foundation
  • George Kaiser Family Foundation (Tulsa)
  • Endow Oklahoma Tax Credit (25% state credit)
  • Annual Norman Promise Gala

"Your GOODNESS is Powerful. OUR GOODNESS achieves the IMPOSSIBLE."

Bobby W. Chambers, CEO & President · Information Managers, Inc. · Norman, Oklahoma